value for money

Dynamic Pricing: How to discount without diluting your brand

Written by Dr Josephine Palermo, Director, Geared for Growth and co-creator Higher Spaces Rafi Mohammed, founder of Culture of Profit and author of “The 1% Windfall: How Successful Companies Use Price to Profit and Grow” recently spoke to Harvard Business Review. He said that business leaders should re-evaluate their pricing strategy rather than panic and …

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